Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words

Marketing Research Plan - Essay Example To ensure we get cooperation on the study, we intend to visit at least two universities that offer both fulltime and online degrees modules to their students. We will also visit two companies to study on those who are not studying but intend to study so as to know what would motivate them to study an online degree course. We intend to spit this study into three distinct steps as follow: The first step will involve use of a questionnaire that will be utilized to get at the base of motivations on what would happen if those working fulltime have other options of studying. This study would only involve only those who are studying the online degree programme. The second step would involve direct interviewing of all students on the university on what would motivate them to take an online degree. This interview would involve both those in fulltime and part-time base programme. We intend to approach the administration of the two universities that offer online degree programm... The Study 1 We intend to approach the administration of the two universities that offer online degree programmes. We will use over observational approach in this study whereby we will identify ourselves as researchers and clarify to them on the main rationale of the study. For this case, we will request them to give us the contacts of those studying online degree programmes in their university. We will get their contacts especially email address and we would send them our questionnaire to them. The following questionnaire will be use in this study. The students will be expected to fill the questionnaires and email them back to us on their views regarding online degree courses. Study 2 The second study will involve direct interviewing students at the university. We will pick students at random at the university and interview them concerning online degree courses. We will introduce ourselves to students as researchers and our intention our carrying out the research. We would spend around 15 to 20 minutes with the students and discuss their view in regard to online degree course. After this, we would compile discussion and come up with the correct ideas on the best view concerning online degree courses. Questionnaire Choice Question Note: Question 1 - 5 has no specific quantifiable value; they are intended to measure affiliation with those already studying online degree programme. I. Which degree programme did you use in your previous study Fulltime programme _______________ Online Programme _______________ II. Which degree programme would you prefer today Fulltime programme _______________ Online Programme _______________ III. Why do you prefer the degree programme chosen above Convenience ________________ Cost

Business plan Coursework Example | Topics and Well Written Essays - 5000 words

Business plan - Coursework Example This will be on peak hours of the day, that is, mornings and evenings from Monday to Saturday. During the day time, the buses will ferry passengers within the city. The buses will make as many trips as possible. The operation starts from 5.00 am to 11.00pm. This is because many city residents work at extreme times of the day and all should be accommodated. This will assure the company stable market all the time. It is approximated that 18,000 people accessing the town every day. Some of them use personal cars, others buses and taxis while the majority on foot. The available transport vehicles have taken the opportunity of scarcity and escalated the fares making the ordinary citizens walk to and fro the city daily. Nevertheless, their condition is pathetic. In order to reach many customers, the city track bus service will prepare business cards and brochures showing the services offered and the location of the company. To reach many customers, the company will introduce online services. This include creation of the company website, use of Facebook and twitter and even internet. This will enable other customers, especially those who want to hire for private use or other functions, to access the services. There will be a central office where the company manages its operations. The long distant travelers will book for their tickets to facilitate effective service. The company will fix bus stations on all routes. The passengers gather at the bus stops for easy service delivery. As the company grows, the buses will be fixed with modern flat-screen TV sets. This will entertain the passengers as the travel. Apart from this, music systems shall be amalgamated. This strategy has not been employed by the existing companies. The city track company will have centralized management system with the manager having full control over them. The central office located within the town will include

The Effects of Alcoholism on the Family Research Paper

The Effects of Alcoholism on the Family - Research Paper Example Attempts to maintain the family mythology causes the spouse to protect the alcoholic’s habits and to enable and excuse his alcoholism. It also affects the children with some of the children taking on the roles of the hero, the scapegoat, the mascot, and the quiet one as a means of coping with the parent’s alcoholism. It affects adult children, making them less able to function normally in society as they go through failed relationships and careers. The management of alcoholism includes cognitive-behavioral therapy for the alcoholic and for the patient. Family therapy and a drug regimen can also manage the alcoholism and teach the family proper coping techniques. The Effects of Alcoholism on the Family I. INTRODUCTION Alcoholism is one of the most pervasive substance addictions which many people suffer from. According to the US Centers for Disease Control and Prevention (CDC, 2010), about 52% of adults 18 years of age and above were regular drinkers in the year 2010; and only 13% of these adults were infrequent drinkers. Alcoholism is considered a dangerous addiction because it has been known to lead to alcoholic-related deaths and alcoholic-induced deaths, including homicide and accidents. Although the individual actively engaging in the addiction process suffers a variety of effects (physiological, emotional, etc.), the family of the alcoholic is not without effect or consequence. In fact, three out of ten adults reveal that drinking is a cause of trouble in their family, leading to various physical, emotional, financial, and social issues in the family (Alcohol Drug Abuse Resource Center, 2011). The examination of current research outcomes will culminate in the identification of those effects on the role of the alcoholic, the spouse and the children, and the delicate balance between them. II. BODY – The effects of alcoholism on the family and the roles they play within the family unit: the Alcoholic, the Spouse, and the Children A. Effect s of addiction on the Alcoholic 1. Physiological Alcoholism has various physiological effects on the alcoholic’s body. According to the National Institute for Health (2005), alcoholism can have negative effects on the liver, the endocrine system, the bones, and the brain. According to the Distance Learning for Addiction Studies (n.d), it can cause dyspepsia, nausea and vomiting, recurrent diarrhea, recurrent abdominal pain, acute and chronic pancreatitis, gastrointestinal bleeding, and it can significantly impact on the liver. It can cause alcohol fatty liver, alcoholic hepatitis, cirrhosis, or ascites (DLCAS, n.d). Due to scarring linked with nodules, advanced necrosis can manifest and eventually cause cirrhosis of the liver. It is also known to cause cardiovascular issues, including cardiomyopathy, anemia, and dilated blood vessels where peripheral blood vessels dilate and cause the loss of body heat (DLCAS, n.d). It can also have a negative impact on the blood vessels. Wit h each drink of alcohol, about 10,000 neurons are destroyed or are disconnected from the other brain cells. Neurons do not reproduce and therefore lost neurons are permanently lost. Alcohol is also known to increase the conductive material between brain cells, decreasing their electrical impulses and impacting the frontal lobes and affecting a person’s behavior patterns (DLCAS, n.d). In effect, he is sometimes unable to make long-term plans. It can also affect the person’

Fundamentals of Finance Essay Example | Topics and Well Written Essays - 2000 words - 1

Fundamentals of Finance - Essay Example Therefore, it can be said that M&S possesses a sound fundamental financial position. In order to analyse the efficiency of a company, it is necessary to quantify its financial performance. Not just the investors, but other stakeholders like suppliers, credit providers and banks also consider the financial performance of the company as a parameter of its efficiency. Such analysis is often done in two stages. Initially, the performance of the company is analysed for the past few years (atleast five or more years). Historical data reflects the past trend and fundamentals of the company. However, one should not rely only on historical performance; rather the performance of the company in the last financial year should also be taken into consideration. Tools like ratio analysis should be used to make the process more transparent and holistic. Moreover, the performance of the company should be compared against the industry to arrive at a more authentic conclusion. In the given project, financial performance of Marks and Spencer will be analysed by taking into consideration its last five years performance. Later on, essential ratios will be analysed and compared against the industry benchmark to have a more comprehensive understanding. Marks and Spencer is one of the leading retailers in UK. Data published by the company reveals that in a single week more than 21 million customers visit its stores. The company is engaged in selling high quality clothes and home products along with quality food. The supplier base of the company comprises more than 2,000 suppliers from different parts of the world. Approximately 76, 000 people are employed by UK and other stores located in 41 overseas territories. The company was founded by Michael Marks and Thomas Spencer in the year 1884 for selling specifically British products. However, with time, the company had to break this policy to gain competitive edge in

Tata Consultancy Services Limited Assignment Example | Topics and Well Written Essays - 1000 words

Tata Consultancy Services Limited - Assignment Example Tata Consultancy Services Limited The Tata code of conduct says that any employee of Tata should not engage himself/herself in any relationship, business or any such activity that might cause conflict of interest in the company or in Tata group. A situation of conflict of interest can arise directly or indirectly if an employee of the company engages in relationship, activity or business with a party who is transacting with Tata Company or if an employee is taking undue advantage of his position by influences decisions in the company or an independent decision or judgement that cannot best for the group or the company. Interaction of TCS with Financial Market Equity share capital of TCS is traded on BSE and NSE. The company has 1957220996 equity shares with value of 195.72crores traded in the exchange. The company publishes its annual report every year which helps the public and financial market participants to know about the company’s financial and profitability position. It also publishes any news regarding the company’s business operation or any legal changes in the company. The CSR program of TCS includes education, environment and health around the world. It has developed many innovative solutions to solve various societal problems by utilizing their IT competencies. It also provides support for natural disaster relief as their corporate social responsibility. It also engages itself in various community development programs organized by its clients. In 2011-12 year it had engaged itself 58362 hours for corporate social responsibilities and provides help to 5790604 beneficiaries. ... How does TCS view its social obligations and manage its image in society The CSR program of TCS includes education, environment and health around the world. It has developed many innovative solutions to solve various societal problems by utilizing their IT competencies. It also provides support for natural disaster relief as their corporate social responsibility. It also engages itself in various community development programs organized by its clients. In 2011-12 year it had engaged itself 58362 hours for corporate social responsibilities and provides help to 5790604 beneficiaries. The participants of TCS Summit 2013 attended for build a bike for local charity. They participated in the race to build the ultimate bicycle which is human powered and needs no gasoline in Hilton. It was done to help those who are in need of it. Risk Analysis Risk profile of TCS and the amount of overall risk The company operates in large size global market with comparatively low level of penetration gives it significant room for growth in future. They key risks that are faced by TCS are as follows- risks due to global economic situation, redundancy in business model, integration risk in merger and acquisition, risk in supply side, volatility in currency, risk due to protectionism, Anti bribery and compliance and risk due to pressures of cost. Where is this risk coming from and how is the risk profile changing The risks that are faced by TCS mainly come from global market and currency volatility. It also faces some internal risk like risk due to cost pressure of increasing salaries and operating expenses. It also faces challenges which include cultural, technological and financial risks from other firms after

Unit 2 Assignment Example | Topics and Well Written Essays - 250 words

Unit 2 - Assignment Example They should avoid open-toed shoes and sandals. Open shoes present hazards due to encounter with fluids or heavy or sharp dropping items. Women should be in hosiery or socks while men should wear socks. The female skirts should be knee length or longer. Exposing their chests because of low cut pants is inappropriate. Males are better in official trousers and shirts than in t-shirts (VCU 2012) A medical professional should be learned and be in possession of a degree from a technical or vocational school, or community college. The specifics of a medical professional depend on the position one seeks and the program attended. A professional must be accountable to the society and the patients on issues regarding health. A medical professional is responsive and available any time as a way accepting the commitment to the service. The professional respects other people be it patients, families, or other medical staffs. Finally, one must be committed to being fair, straightforward, and truthful while interacting with other people within the profession (Jonsen 2013). As a professional, my actions and decisions serve the welfare of others even at my own costs. I observe the code of ethics that specifies the obligations to my duties. I exercise good judgments, complete my responsibilities, and develop sensitive, mature and effective relationships with others. I respect other people, be it residents, medical students, or team members. My dress code is always smart whether in official or casual wears. I also remain truthful to my words while communicating with other

Corporate crime Essay Example | Topics and Well Written Essays - 2500 words

Corporate crime - Essay Example Most media are operating in a competitive business environment, and they constantly have to balance a need for authenticity and fact with a strong pressure to provide commercially attractive copy which tempts the reader to buy newspapers or tune in to radio television and web outputs. This paper examines the way that corporate harm is reported in the media, and asks who decides which stories are worth reporting, who provides the information which forms the basis of that reporting, and what effect the media have on public perceptions of corporate crimes. Media â€Å"framing†: who decides which crimes are reported in the media? It is generally recognised that although violent crime is relatively rare compared to other kinds of crime, it nevertheless dominates the media. A recent Australian study demonstrated that the general public has a tendency to overestimate the incidence of violence and underestimate other kinds (Indermaur and Roberts: 2005, p. 143) This observation was fou nd to be the result partly of individual experience of crime, in high crime areas at least, but also to do with the way that people utilize different kinds of media sources. Local news, for example, is a source of information for most working class people, while more educated people tend to read highbrow newspapers or internet news for their information on crime. It seems that people choose to view media which echo their own views of crime, and this creates a growing tendency to focus on sensationalism and crime, rather than a more balanced and accurate range of offences. Similar results were found in an earlier American study of police, newspaper, television and public images of crime trends for the seven FBI index crimes in the United concludes that people are increasingly dependent on television, rather than newspapers, and that the condensed timescale of television news bulletins results in distortion: â€Å"Hence, there is an emphasis on soft (scheduled) news – the huma n interest story – rather than on hard news – crime events †¦ Therefore, there is a focus on homicides, fires and accidents.† (Sheley and Ashkins: 2009, p. 494) Corporate crime is rarely reported in local television and newspaper media, and it is likely that these media lack the resources to pursue major investigations, and these crimes are in any case deemed to be less newsworthy in culture that is seeking attention-grabbing drama rather than sober analysis. Some British analysis goes further than this and claims that there is an orchestrated effort going on to make sure that individuals who commit violent crime are more often reported than companies and their managers who commit white collar crime including all sorts of quite serious failings which can even result in death and injury to many people. Tombs and Whyte (2007: p. observe that corporate safety crimes are largely â€Å"invisible†, partly because they are not widely reported, but partly als o because governments and commentators so often redefine corporate safety crimes as â€Å"infringements† and many statistics do not formally record the deaths and injuries that occur in an occupational context as crimes. The vocabulary used to comment on this area of criminal activity reveals a downplaying of responsibility and a reference instead to â€Å"accidents†, which implies that no-one is to blame: â€Å"